DPDP enforcement deadline: May 2027Rules notified Nov 2025Penalty exposure up to ₹250 Cr

Quick Answer

Under DPDP Act 2023 Section 6(4), withdrawing consent must be as easy as giving consent. You cannot make withdrawal difficult, hide the option, or penalise users for withdrawing (e.g. by suspending their account for a non-essential service). Withdrawal must be honoured within a reasonable period.

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Frequently Asked Questions

What does 'as easy as giving consent' mean under DPDP?+
DPDP Section 6(4) requires that withdrawing consent must be as easy as the process for giving it. If consent was given with a single click on a form, withdrawal must be achievable through a similarly accessible process — not buried three levels deep in account settings or requiring an email request.
Can a company restrict service if consent is withdrawn?+
Restricting core service because consent for non-essential processing was withdrawn is likely a DPDP violation. If the service is genuinely contingent on the specific processing (e.g. a personalisation service that cannot function without consent), the service can end — but general account suspension as a penalty for withdrawal is not permitted.
How quickly must withdrawal be honoured?+
The DPDP Rules 2025 are expected to specify maximum processing timelines for consent withdrawal. Best practice is immediate or within 7 days. Withdrawal that takes 30+ days is at risk of being found to violate the 'as easy' standard.

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